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Tokyo’s dessert scene just got a little more inclusive — and a lot more delicious. I’m donut?, the cult-favorite doughnut brand known for its impossibly fluffy creations, has opened a specialty gluten-free doughnut shop in Shibuya, proving that going gluten-free doesn’t mean giving up on indulgence.
A Small Shop with a Big Idea
Located right across the street from the original I’m donut? store, this new gluten-free outpost takes the form of a compact takeaway stand. While the space is minimal, the concept is ambitious: every doughnut here is made entirely without wheat, catering to those with gluten sensitivities — or anyone simply curious to try something different.
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Rice Flour, Pumpkin, and Plenty of Fluff
Instead of wheat flour, the shop uses Japanese rice flour as its base, resulting in doughnuts that are light, soft, and surprisingly airy. To keep the texture moist and tender, ingredients like pumpkin are mixed into the dough, adding a gentle sweetness without overpowering the flavors. The end result? Doughnuts that feel just as satisfying as the original — no gluten required.
From Classic to Cream-Filled Favorites
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The menu features eight gluten-free doughnuts, starting with simple crowd-pleasers like the “I’m Free” original, dusted with brown sugar, and a rich cacao version for chocolate lovers. Both are also vegan-friendly, making them an easy win for plant-based eaters.
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For something more indulgent, there are cream-filled options like custard, pistachio, chocolate cream, and framboise, each offering a balanced sweetness and aromatic filling that doesn’t overwhelm the delicate dough. If you’re craving a twist, the strawberry chocolate doughnut brings a playful, candy-like coating, while caramel nuts add crunch with caramelised nuts — perfect alongside a cup of coffee.
Expect Lines — and Worthwhile Ones
The shop opens daily in the late morning, but queues often form early, especially on busy days. Still, for a gluten-free doughnut that doesn’t feel like a compromise, many would agree the wait is part of the experience.
Good To Know Before You Go
- Location: 2 Chome-9-1 Shibuya, Tokyo 150-0002
- Style: Takeaway only
- Opening Hours: 11:00 a.m. – 7:00 p.m. (daily)
- Tip: Arrive early to avoid long lines — popular items can sell out
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