https://www.sanrio.co.jp/news/goods/mx-goncharoff-20260109/
Valentine’s Day in Japan isn’t just about hearts and romance — it’s a full-on celebration of cuteness, pop culture, and irresistible sweets. Every year, beloved characters from global hits show up in chocolate form, transforming a timeless treat into something playfully kawaii and fantastically giftable. Whether you’re shopping for your special someone, your squad, or just yourself, these character chocolates are sure to steal hearts (and maybe a few bites too).
Moomin x Mary Chocolate
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The cozy inhabitants of Moominvalley have made yet another adorable appearance in chocolate form this Valentine’s season. Produced by iconic Japanese chocolatier Mary Chocolate — a brand that helped popularize Valentine’s chocolate gifting in Japan — this year’s collaboration features Moomin-inspired assortments with flavours like milk tea, apple, and chocolate cream. The chocolates come in whimsical tin designs honoring beloved characters like Little My and Snufkin, making them both tasty and collectible.
Pokémon x Mary Chocolate
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Mary Chocolate also teams up with Pokémon for a nostalgic Valentine’s lineup featuring pixel-style designs and character-inspired sweets. The pink assortment tin includes chocolates based on Psyduck, Slowpoke, Slowbro, and Snorlax, while the purple box is all about Ditto. There’s also a Legendary Pokémon set with flavors inspired by icons like Groudon, Rayquaza, and Palkia.
Rounding things out are Pokémon-type chocolate tins with chocolate-covered nuts and fruits, plus an Eevee pouch decorated with Eeveelutions and filled with chocolate cookies—cute, collectible, and perfect for gifting.
Snoopy Seasonal Chocolates
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Playful, nostalgic, and packed with comic-strip charm, Snoopy-themed chocolates are once again stealing the Valentine’s spotlight at PLAZA lifestyle stores. The Snoopy × Mozoroff collaboration includes a gift set with nine chocolates tucked inside an adorable tin decorated with a four-panel Peanuts comic illustration—perfect for fans who love their sweets with a side of storytelling.
PLAZA’s much-loved “Choco-Aid” bandage-shaped chocolates also return this season, joined by limited-edition Peanuts designs. Look out for a special Choco-Aid tin featuring Lucy and Snoopy, plus a Choco-Aid carabiner pouch starring Sally and a regular bag with Charlie Brown. And for shutterbugs, the Peanuts Eureka camera tin is a standout, complete with a removable lens and milk chocolates wrapped to look like retro film rolls.
Disney x Godiva
If you’re aiming to seriously impress this Valentine’s Day, Disney has you covered—luxury style. The Disney Store has rolled out three character chocolate collections this season, including an exclusive collaboration with Godiva that’s only available at Disney Stores in Japan.
The chocolates themselves feel straight out of a fairy tale. Milk chocolate with roasted hazelnut features a winking Mickey Mouse, while dark chocolate lemon ganache comes topped with a blue, pixie-dust-inspired decoration complete with edible glitter. Yes, it sparkles.
Sanrio Retro Chocolate Collection
Kobe-founded chocolatier Goncharoff—a pioneer of Japan’s “fancy chocolate” scene—brings a fresh, retro twist to Valentine’s Day with a new Sanrio collaboration inspired by classic American diners. The collection spans eight gift-box styles, including the standout Sanrio Characters Open Car Tin, featuring Kuromi, My Melody, Pompompurin, Hello Kitty, and Cinnamoroll, packed with 19 chocolates.
Inside, you’ll find a mix of 3D character-shaped chocolates and wrapped pieces, plus smaller character-focused boxes like the Kuromi set. Retro-cute, collectible, and irresistibly giftable—these Sanrio sweets hit all the right notes.
Whether you’re gifting to a loved one or treating yourself (because self love is totally a thing), these character chocolates capture the playful, pop-culture spirit of Valentine’s in Japan. Sweet, stylish, and delightfully kawaii — they’re more than candies… they’re collectibles.
