Japan's hospitality industry is known for its attentive service and meticulous attention to detail.
However, Hoshino Resorts offers a stay experience that feels even more special than a typical hotel.
Established in the early 20th century, this hotel chain combines luxurious comfort with local Japanese culture at each of its properties.
Introducing Hoshino Resorts, One of Japan's Most Renowned Hotel Chains
Hoshino Resorts is a Japanese hotel and resort operator that traces its origins back to 1914, when it began as a traditional ryokan in Karuizawa, Nagano Prefecture.
Over time, the company has grown into one of Japan's largest and most influential hospitality operators, managing more than 60 properties across Japan and overseas.
The core philosophy of Hoshino Resorts is to provide unique and immersive stays by combining luxury, local traditions, and Japan's renowned spirit of hospitality, known as omotenashi.
Some of the flagship brands under Hoshino Resorts include:
HOSHINOYA
HOSHINOYA is the most luxurious brand within the Hoshino Resorts portfolio. It features modern ryokan-style accommodations with elegant designs and a private atmosphere.
Each property is carefully designed to blend with the surrounding nature and local culture, allowing guests to enjoy an exclusive and authentic experience.
KAI
KAI is a ryokan onsen brand that highlights traditional Japanese culture. Its main focus is on hot spring bathing experiences and regional cuisine.
It is an excellent choice for travelers who want to experience Japan's traditions on a deeper level.
RISONARE
RISONARE is a modern resort brand typically located in natural settings such as mountains or coastal areas. The concept is family-friendly, offering a variety of outdoor activities, dining options, and recreational facilities.
OMO
OMO is an urban hotel brand located in major cities throughout Japan. It is designed for travelers who want easy access to local attractions and city exploration.
The brand promotes the concept of a "city tourism hotel" by providing local insights and experiences connected to the surrounding neighborhood.
BEB
BEB offers casual accommodations with a relaxed and flexible atmosphere. It is ideal for younger travelers or groups of friends seeking a simple yet comfortable stay.
LUCY
LUCY is Hoshino Resorts' newest brand, focusing on outdoor experiences in mountainous regions and national parks. It is designed for travelers who want to enjoy nature-based activities without sacrificing comfort.
Popular Hoshino Resorts Destinations in Japan
As one of Japan's most prominent hotel operators, Hoshino Resorts manages properties in many of the country's top destinations. Its locations are strategically selected across scenic natural areas, historic cities, and modern tourist hubs.
Each destination offers a distinct lodging experience that reflects the character of its region. Here are some of the most popular Hoshino Resorts properties in Japan:
Hoshinoya Karuizawa
Hoshinoya Karuizawa is the flagship resort of Hoshino Resorts, located in the mountain town of Karuizawa in Nagano Prefecture.
Originally opened in 1914, the resort was closed in 1995 for a decade under the direction of Yoshiharu Hoshino, CEO of Hoshino Resorts. It reopened in 2005 as Hoshinoya Karuizawa and is widely recognized as Japan's first eco-resort.
Hoshinoya Kyoto
The second Hoshinoya property opened in 2009 and occupies the former estate of wealthy merchant Ryoi Suminokura (1554–1614). He is best known for developing the Takase River Canal in Kyoto in 1611, which helped facilitate the distribution of goods to the capital.
His residence was built along the Oi River in the Arashiyama area, which is famous for its bamboo forest.
Often referred to as a "riverside sanctuary," Hoshinoya Kyoto can only be accessed via a private wooden boat ride of approximately 10 minutes. The property still preserves its traditional 19th-century wooden architecture.
RISONARE Tomamu
RISONARE Tomamu is a contemporary resort surrounded by the natural beauty of Hokkaido's mountains.
One of its most famous attractions is Tomamu Ice Village, a seasonal attraction where all buildings are constructed from ice and snow.
Ice Village is only open during winter, typically from December to mid-March, when temperatures remain low enough to maintain the ice structures.
KAI Hakone
KAI Hakone is a traditional onsen ryokan located in the Hakone Yumoto Onsen area of Kanagawa Prefecture.
The resort offers hot spring baths with scenic natural views, tranquil interiors, and Japanese cuisine that showcases local flavors.
Its location makes it an ideal destination for relaxation after a long journey and for experiencing Japan's famous hot spring culture.
